Kashif,
CEO, Founder and Creative Director
From
his teenage years as a member of the '70's seminal funk
band B.T. Express, through his award-winning albums
as a solo artist and his hit-making productions with
such major artists as Whitney Houston, George Benson,
Al Jarreau, Kenny G., Evelyn "Champagne" King,
Melba Moore, Me'lisa Morgan, and Dionne Warwick, Kashif
has always been an innovator, a multi-talented individual,
whose cutting edge approach has placed him in the upper
echelons of contemporary R&B, Pop, and Jazz music.
During
the early 1980's, while signed as a solo artist with
Arista Records, Kashif began using new software and
hardware developed by New England Digital for the Synclavier
to create unique blends of synthesized and live music. With
hit records like "I Just Got To Have You (Lover
Turn Me On)", "Stone Love", "Help
Yourself To My Love" and the Grammy-nominated instrumental
"The Mood", Kashif began creating a solid
reputation among record buyers for his distinctive musical
sound.
His
second album, "Send Me Your Love" resulted in
two Grammy nominations ("Edgartown Groove",
featuring Al Jarreau, and "Call Me Tonight"),
while his 1985 release "Condition of the Heart"
also yielded another Grammy nomination with "The
Movie Song." He produced George Benson and Kenny
G., and teamed up with then-newcomer Whitney Houston.
The result was Whitney's first across-the-board smash
"You Give Good Love", which he also co-wrote,
and "Thinking About You", a single track from
Whitney's
astounding 17-million selling debut-album.
Kashif
also worked with Whitney Houston on her second, 15-million
selling album. He produced and was the legendary Dionne
Warwick's duet partner on the hit "Reservations For
Two". He also enjoyed a major hit of his own with
"Love Changes", a duet with Mel'isa Morgan taken
from his best-selling album of the same name, following
it with "Kashif", another well-received LP.
Kashif has also amassed gold and platinum albums for his
work with Evelyn King, George Benson and Kenny G.
In
the 90's, with an invitation from the famed UCLA Extension
program, Kashif created a course called "Contemporary
Record Production With Kashif". He wrote and released
the now highly acclaimed book Everything You'd Better
Know About The Record Industry. The Urban Music Directory,
A&R Source Guide, and Music Publisher's Source Guide.
Each of these books is designed to assist people that
have an interest in the music industry.
With
a career that spans over four decades, with over 70
million records sold and the most recommended book
on the music business, Kashif continues to be one of
music industry's most sought after songwriters, producers,
and authors.
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